Your questions answered

Below are answers to some of the most common questions about the PIF TICK. Unable to find what you are looking for? Use the contact us page to get more of your questions answered.

If you are from an organisation looking to become a PIF TICK member, visit: pifonline.org.uk/pif-tick.

Your questions about the PIF TICK answered

What is the PIF TICK?

The PIF TICK is the only UK-wide quality mark for health information. It is run by the Patient Information Forum (PIF) on a non-profit basis. Members of the PIF TICK must show they meet 10 key steps.

How is it assessed?

Anyone wanting to join the PIF TICK scheme must show they are meeting the 10 key steps. During an annual assessment, members must show they meet these steps for trusted information.

Illustration of the PIF TICK annual assessment process
Illustration of the PIF TICK annual assessment process
What are the key steps?
  1. Systems:  Information is created using a consistent and documented  process.
  2. Training: Staff receive ongoing training and support.
  3. Need: Resources meet a genuine need.
  4. Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
  5. Involving users: Users are involved in the development of information.
  6. Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
  7. Content and design: Information is clearly communicated, easy to access and navigate.
  8. Feedback: There is a clear process for users to provide feedback.
  9. Disseminating: Information is promoted to maximise reach.
  10.  Impact: The impact of information is measured.
Illustration of the 10 steps to achieving the PIF TICK
What is PIF?

PIF stands for the Patient Information Forum. We are a non-profit membership organisation for people working in health information. Our members include charities, the NHS, freelance health writers and private organisations. We are the independent voice of UK health information. PIF supports good practice and lobbies on key issues including:

  • Health and digital literacy
  • Shared decision making
  • Involving users
Who can join the PIF TICK?

The PIF TICK is open to NHS, charity, voluntary and private sector organisations creating and publishing health information.

Why was the PIF TICK created?

The PIF TICK was started to replace the Information Standard. Consumer research found 80% of the public would look for a quality mark for health information.

How is the PIF TICK funded?

The scheme runs on a not-for-profit basis. It has no central funding.  Membership fees cover costs. These are staged to allow equal access for small charities and large organisations.

What if I am unhappy with information that has the PIF TICK?

First, you should contact the member who produced the information. If you are unhappy with the response, we can help. You can see our full feedback policy here.


What are the 10 steps?
How are organisations assessed?

Download the PDF guide


Publish date: June 2022
Review date: June 2024

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