New PIF video with NHS England on misinformation

Picture of Dr Sylvia Kama-Kieghe pointing to the words Fake vs real health info

New video shows you how to spot misinformation online

We have made a new video to help you find information you can trust online.

1 in 10 adults in the UK have been affected by misinformation.
That increases to 2 in 10 for black and ethnic minority communities.
We have made a new video in partnership with ‪NHS England. In the video, Dr Sylvia Kama-Kieghe talks about misinformation. She explains how misinformation affects all areas of medicine.

Watch the video on YouTube Shorts here.

How to find information you can trust

She also explains what you can do to find trusted health information.
You might read, hear, or see misinformation in lots of different ways. It might be during a chat with a family member. It might be a post on social media or a podcast. It could be from an AI tool like ChatGPT or a search engine summary.

What you can do to avoid misinformation

Go directly to the NHS website or sources with the PIF TICK to find information that you can trust. You can find a list of trusted health information creators here.
Don’t rely on AI alone. Do your own searches and make sure you scroll all the way down to find the full results. Add ‘-AI’ to your search to remove AI overviews, and add ‘UK’ to your search to get local results.
And remember to check what you found with your healthcare team.
Watch the video on YouTube here.

How to find out more

Read more about how to find trusted health information on social media on our website.

And you can also find out how can AI be used in health information here.

See more