
New video shows you how to spot misinformation online
We have made a new video to help you find information you can trust online.
1 in 10 adults in the UK have been affected by misinformation.
That increases to 2 in 10 for black and ethnic minority communities.
We have made a new video in partnership with NHS England. In the video, Dr Sylvia Kama-Kieghe talks about misinformation. She explains how misinformation affects all areas of medicine.
Watch the video on YouTube Shorts here.
How to find information you can trust
She also explains what you can do to find trusted health information.
You might read, hear, or see misinformation in lots of different ways. It might be during a chat with a family member. It might be a post on social media or a podcast. It could be from an AI tool like ChatGPT or a search engine summary.
What you can do to avoid misinformation
Go directly to the NHS website or sources with the PIF TICK to find information that you can trust. You can find a list of trusted health information creators here.
Don’t rely on AI alone. Do your own searches and make sure you scroll all the way down to find the full results. Add ‘-AI’ to your search to remove AI overviews, and add ‘UK’ to your search to get local results.
And remember to check what you found with your healthcare team.
Watch the video on YouTube here.
How to find out more
Read more about how to find trusted health information on social media on our website.
And you can also find out how can AI be used in health information here.
See more
New trusted resource collections for Health Information Week
Our five new collections on pregnancy, heart health, lung health, early signs of cancer and severe mental illness have been put together with NHS England.
Improved PIF TICK website offers health information you can trust
The updated PIF TICK website helps users find Trusted Information Creators who have all earned the PIF TICK, which is the UK’s only quality mark for health information.
Film: The impact of misinformation
A new short film created by PIF and Ipsos explores the impact of health misinformation in the UK.
