Need trusted
health information?
Search our certified PIF TICK creators by health topic today.
The PIF TICK trust mark for health information
Look for the PIF TICK to find health information you can trust. The independent trust mark lets you know information is evidence-based, up-to-date and easy to use and understand. Be part of the solution to health misinformation.
Video
How to spot fake information online
In our new video in partnership with NHS England, Dr Sylvia Kama-Kieghe talks about how you can find trusted health information online.
Trusted Information Creators Directory
View all of our certified PIF TICK creators by health topic.
Founding PIF TICK members
PIF TICK for professionals
Look for the PIF TICK to find health information you and your patients can trust.
News
New trusted resource collections for Health Information Week
Our five new collections on pregnancy, heart health, lung health, early signs of cancer and severe mental illness have been put together with NHS England.
Improved PIF TICK website offers health information you can trust
The updated PIF TICK website helps users find Trusted Information Creators who have all earned the PIF TICK, which is the UK’s only quality mark for health information.
Film: The impact of misinformation
A new short film created by PIF and Ipsos explores the impact of health misinformation in the UK.
Find out more about PIF
The Patient Information Forum (PIF) is the independent voice of trusted health information. We promote access to evidence-based health information for patients, carers, the public and healthcare professionals.