PIF TICK news
Keep up to date with the latest PIF TICK news and certified creators.
New PIF video with NHS England on misinformation
We have made a new video in partnership with NHS England and Dr Sylvia Kama-Kieghe, helping you to spot misinformation and to find information you can trust online.
New trusted resource collections for Health Information Week
Our five new collections on pregnancy, heart health, lung health, early signs of cancer and severe mental illness have been put together with NHS England.
Improved PIF TICK website offers health information you can trust
The updated PIF TICK website helps users find Trusted Information Creators who have all earned the PIF TICK, which is the UK’s only quality mark for health information.
Film: The impact of misinformation
A new short film created by PIF and Ipsos explores the impact of health misinformation in the UK.
The PIF TICK is 5
The PIF TICK is celebrating 5 years of certifying trusted health information.
Women’s Health
Check out our collection of women’s health resources from Trusted Information Creators.
Three new Trusted Information Creators
Bristol Myers Squibb, Choice and Medication and Versus Arthritis gain their PIF TICK certification.
Latest PIF TICK certifications
ERIC, The Children’s Bowel and Bladder Charity, and the Epilepsy Society have gained their PIF TICK certification.
Eleven information creators gain PIF TICK
Eleven health information producers gained their PIF TICK certification in December 2024 and January 2025.
NCT becomes 150th certified PIF TICK creator
NCT (National Childbirth Trust) is the 150th creator to gain the PIF TICK trust mark.
PIF TICK recertifications, November 2024
Six organisations received their PIF TICK recertification in November 2024, showing their continued commitment to trusted health information.
AstraZeneca UK gains PIF TICK
AstraZeneca UK has gained its PIF TICK certification to become a Trusted Information Creator.