BE PART OF
THE SOLUTION
to health misinformation
Look for the PIF TICK to provide health information you and your patients can TRUST
BE PART OF
THE SOLUTION
to health misinformation
Look for the PIF TICK to
provide health information
you and your patients
can TRUST
of healthcare professionals surveyed by the Patient Information Forum (PIF) reported difficulty sourcing reliable health information to share with patients.*
of healthcare professionals surveyed by the Patient Information Forum (PIF) reported difficulty sourcing reliable health information to share with patients.
Identifying reliable health information and responding to misinformation is a challenge.
The World Health Organization has developed a new toolkit that identifies credibility marks as part of the solution to misinformation.*
It features PIF TICK as a case study and identifies healthcare professionals as trusted signposters of health information.
PIF TICK is the only independently-assessed UK quality mark for trusted health information. It is operated by PIF.
Evidence-based information you and your patients can trust.
Resources for patients in all areas of medicine, including areas of unmet need such as chronic pain and rare disease.
Expert-endorsed information developed with patients, for patients.
Information created with patients’ health literacy, accessibility and cultural needs in mind.
PIF TICK members are certified annually in a robust, independent assessment using 10 criteria.
More than 100 charities, NHS Trusts and other organisations are PIF TICK certified. Another 40 have signed up to the scheme.
View PIF TICK members by therapy area.
Endorsed by experts
The TRIP database, Healthinote and HCI video use the PIF TICK to verify trusted health information.
NHSE used the PIF TICK criteria as the basis of its new Content Standard.
Help your patients find trusted information
Tell them to look for the PIF TICK
PIF TICK has developed a handy, downloadable toolkit with everything you need in one place. It includes the following:
- Directory of members
- Resources on spotting false health information
- A guide to clinical evidence
- Fact sheet on BMI
*References
Patient Information Forum. Survey of healthcare professionals. 2022.
WHO. Toolkit for tackling misinformation on noncommunicable disease: forum for tackling misinformation on health and NCDs.
August 2023. Available at: who.int/europe/publications/i/item/WHO-EURO-2022-6260-46025-66542