Need trusted
health information?
Search our certified PIF TICK creators by health topic today.
The PIF TICK trust mark for health information
Look for the PIF TICK to find health information you can trust. The independent trust mark lets you know information is evidence-based, up-to-date and easy to use and understand. Be part of the solution to health misinformation.
Tips and Guides
Can I trust AI overviews for online health searches?
Find out more about AI overviews and how to stay safe when searching for health information online.
Trusted Information Creators Directory
View all of our certified PIF TICK creators by health topic.
Founding PIF TICK members
PIF TICK for professionals
Look for the PIF TICK to find health information you and your patients can trust.
News
Improved PIF TICK website offers health information you can trust
The updated PIF TICK website helps users find Trusted Information Creators who have all earned the PIF TICK, which is the UK’s only quality mark for health information.
Film: The impact of misinformation
A new short film created by PIF and Ipsos explores the impact of health misinformation in the UK.
The PIF TICK is 5
The PIF TICK is celebrating 5 years of certifying trusted health information.
Find out more about PIF
The Patient Information Forum (PIF) is the independent voice of trusted health information. We promote access to evidence-based health information for patients, carers, the public and healthcare professionals.