PIF TICK guide
Finding trusted health information
How to find trusted health information. When searching for health information ask yourself these questions. They will help you decide if the information can be trusted.
Does it have the PIF TICK?
The PIF TICK lets you know health information has been produced to meet 10 key steps. These include that it is evidence based and easy to use.
Is there a date?
Medical advice changes over time so make sure the information you get is up to date. Websites and leaflets providing trusted health information should include a publication and review date. PIF TICK guidelines recommend reviewing information at least every three years.
Who produced it?
Knowing who produced the information can help you understand why they produced it. Is it produced by a trusted organisation? What is it for? To inform you or to sell you something?
Does it look professional?
Check for spelling errors and make sure links work.
Is it trying to sell you something?
Some health information can help you choose which treatment or medical device is right for you. This should give a balanced view of risks and benefits. If the information is all positive or seems to be trying to sell you something you should be more wary.
Does it include sources or references?
If someone says they have evidence they should provide the sources to support this.
Is it backed by other organisations?
Check if the information is created or endorsed by an organisation you trust. For example, the NHS, a large charity or a company with a good reputation.
Download the PDF guide
Finding trusted health information – tips on how to find trusted health information.
Published: June 2021
Reviewed: August 2023
Next review date: August 2026
View the PIF guide to making sense of risks and benefits.
View the PIF guide to clinical evidence and the pyramid of evidence.
View the PIF guide to understanding patient data.
– the warning signs
View the PIF guide to false health information – the warning signs.
View the PIF guide to evidence and why it is important.