PIF TICK guide

Finding trusted health information


How to find trusted health information. When searching for health information ask yourself the following questions.  They will help you decide if the information can be trusted.

Bubble with PIF TICK logo inside. Looking for the PIF TICK is one way to find trusted health information.

Does it have the PIF TICK?

The PIF TICK lets you know health information has been produced in a way which meets our 10 key steps.

Bubble with a calendar and a tick inside it.

Is there a date?

Medical advice changes over time so make sure the information you get is up to date. Websites and leaflets providing trusted health information should include a publication and review date. PIF TICK guidelines recommend reviewing information at least every three years.

Two bubbles with a question mark and an information 'i' inside.

Why was the information produced?

Knowing who produced the information can help you understand why they produced it.

Bubble with an 'A' and dotted line inside.

Does it look professional?

Check for spelling errors and make sure links work.

Bubble with a document and magnifying glass and a tick inside.

Is it trying to sell you something?

Some health information is designed to help you choose which treatment is right for you. This should give a balanced view of risks and benefits. If something is trying to sell you something, be more wary.

Bubble with sources and arrows pointing in one direction to indicate evidence for trusted health information.

Does it include sources or references?

If someone says they have evidence they should provide the sources to support this.

Bubble with a thumbs up inside.

Is it backed by other organisations?

Check if the information is created or endorsed by an organisation you trust. For example, the NHS, a large charity or a company with a good reputation.


Download the PDF guide

Finding trusted health information – tips on how to find trusted health information.


Publish date: June 2021
Review date: June 2023

Image of PIF top tips guide 'Finding trusted information'.

See more