
Why evidence-based health information matters
Dan Wills
This World Evidence Based Healthcare Day PIF TICK manager Dan Wills explains why evidence-based health information matters.
Who do you trust? Would you let a random person into your house to fix your washing machine? No, you would go to a qualified repair person.
How about fixing your car? Would you just drop it off outside a stranger’s house and hope they know what they are doing? No!
So why do we do this with our health information?
As one cancer patient recently said, get a cancer diagnosis and unwanted advice comes pouring in.
We all want to help our friends and family stay safe by sharing information we believe will help them.
However, that information should be accurate, reliable and up to date.
Evidence-based health information
Good health information is evidence based.
It can help you make informed decisions and be more involved in your care.
A lot of evidence is based on patient data. That is information from people like you and me.
Find out more about the types of patient data here.
The PIF TICK
So how can you tell if the information you are viewing online is evidence based?
One way is to look for the PIF TICK.
All PIF TICK members must show their information is based on up-to-date, reliable evidence.
They must also make sure information is:
- Accessible
- Reviewed by experts
- Reviewed by users
Any references used to create information must be fully referenced and stored.
This means you can trust the information from PIF TICK organisations.
Quick guides to evidence
You can find out more about evidence by accessing our quick guides:
See more
New PIF video with NHS England on misinformation
We have made a new video in partnership with NHS England and Dr Sylvia Kama-Kieghe, helping you to spot misinformation and to find information you can trust online.
New trusted resource collections for Health Information Week
Our five new collections on pregnancy, heart health, lung health, early signs of cancer and severe mental illness have been put together with NHS England.
Improved PIF TICK website offers health information you can trust
The updated PIF TICK website helps users find Trusted Information Creators who have all earned the PIF TICK, which is the UK’s only quality mark for health information.
