MSD and HCI gain PIF TICK

MSD and HCI have both gained their PIF TICK this month.

MSD provides medicines, vaccines and services.

HCI is the UK’s largest provider of health information videos.

MSD

MSD is the first pharmaceutical company to gain the TICK.

David Peacock, UK Managing Director, MSD in the UK, said: “Having the knowledge to inform choices about health is a vital part of recognising illness and getting the care that is right for you.

“Information that is poorly produced and too difficult to understand can widen health inequality.

“Something that has become apparent during the pandemic and in the era of ‘fake news’ is that deliberate health misinformation is a growing threat.

“We believe the PIF TICK is an important part of helping to ensure clarity of information for those wanting to access healthcare information and to also enable us to look at ways to continually improve the way we do this.”

HCI

HCI runs the Health and Care Video Libraries.

Director Richard Wyatt-Haines said: “Gaining the PIF TICK shows we have a really strong process for developing our health information content and resources.

“With so much information online it can be difficult to know what to trust.

“This quality mark is a quick and easy way for people to be assured our information is reliable and trustworthy.”

New organisations join PIF TICK

October has also seen several new organisations sign up to the PIF TICK including:

• Clinova
• Cognitant
• RNID
• The Royal Marsden
• Tommy’s

The following members have also been recertified this month:

• Lymphoedema Support Network (LSN)
• Psoriasis and Psoriatic Arthritis Alliance (PAPAA)

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